Day of Venus

A day for self-love, self-practice and abundance. Friday is the day of Venus.


The English name Friday is derived from Old English and means “day of Frigg,” named after the Norse goddess of fertility and love, who is often perceived as the same deity as Freya. In most languages with Latin origins, like Italian venerdi and French vendredi, the day is named after the fertility goddess Venus. Friday is therefore, The Day of Venus.


In Roman mythology, Venus was the goddess of love, sex, beauty, and fertility. She was the Roman counterpart to the Greek Aphrodite. However, Roman Venus had many abilities beyond the Greek Aphrodite; she was a goddess of victory.

As women living in a world that has been ruled by patriarchy for thousands of years, we have forgotten our value, we have forgotten our place, and we have forgotten that we were once held in the highest regard. In many tribes throughout history, the matriarch ruled. As women we were worshiped, we were queens, consulted for medicine, adorned with jewels, we were the heart of ritual itself, the visionaries. We may have forgotten this power but we are waking up. This is why it is so important that as women we exalt ourselves every day but most especially on the Day of Venus.


When you honour the energy of Venus, you are evoking the feminine, the fertile, the creative forces, the beauty, the compassion, and the love. Friday, the Day of Venus, we look at embodying our divinity through the delight of luxuriating. Luxuriating involves highlighting our sensuality - our senses. Bathing in the delight of self-care and ritual.

One way I encourage women to embody their divinity is to self indulge. Goddess Venus champions the art of luxury, perhaps because the roots of this word mean “grown in abundance,” and Venus is a symbol of abundance, a symbol of excellence. Luxuriating involves highlighting our sensuality—our senses. Bathing in the delight of self-care and ritual. This doesn’t mean splurging beyond your means, this day is to honour yourself in a way that invokes your senses and your pleasure. Maybe you were eyeing a pair of gold earrings, indulge yourself on the Day of Venus - you’re a hard-working woman, you deserve it! Maybe you are craving a reset and there is nothing you would want more than to connect to water - on the Day of Venus, plan to take yourself to the beach or to run yourself a beautiful bath or shower and revel in slow self-care. Maybe you nurtured your body so well and gave her all the yummy and delicious food all week but by the end of the week you are craving a little sweet or extra carb: plan yourself a dinner date and make yourself that yummy pasta, buy yourself a piece of rich chocolate and include a nice glass of champagne… On Friday take the time to put on your favourite music (whether that be Black Sabbath or Justin Beiber), dance in your most beautiful lingerie, adorn yourself in those jewels you save for special occasions… the possibilities are endless but the important thing is to do something that lights up your senses.


Friday is the day we choose to put ourselves first, do what gives us pleasure: whatever engages your senses in a sensual, positive way.

How will you (or do you) celebrate and honour the day of Venus? Share in the comments. And if this feels overwhelming, choose one thing that you *really* want to do and do it! This day is for you. And I promise, by making it a habit you will find the value in putting yourself first, in celebrating you.


There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.


Happy Day of Venus!

Brooke xx



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